LINKEDIN™
FOR LEADERS
Master LinkedIn strategically with ease and transform your approach to the platform. Learn how to access the career opportunities you deserve. Hosted by global LinkedIn expert, Propel MD and podcast host, Roger Christie.
3 CORE MODULES
The LINKEDIN™ FOR LEADERS learning is divided into three core modules. These ensure your learning progression clear and logical.
- Get Clear: Understand how LinkedIn works and how to make it work for you.
- Get Confident: Learn best practices and optimize your LinkedIn presence.
- Get Competent: Develop consistent and effective LinkedIn habits.
25 VIDEO LESSSONS
The program features twenty-five comprehensive, high quality video lessons led by Propel MD, Roger Christie.
Each video walks you through various strategies, best practice examples and step-by-step demos so you can confidently take the necessary actions needed to optimise your LinkedIn profile.
Stop/start functionality of the videos allows you to learn at your own pace and zoom in on examples as needed.
PRACTICAL FRAMEWORKS
The program provides access to a range of Propel IP including practical planning frameworks. Print the PDF or complete the exercises in your program companion document.
These frameworks ensure you take a strategic, purposeful, outcomes-lead approach to LinkedIn so to achieve your goals more effectively and efficiently.
With video, audio and transcripts available as well as a companion G doc which you can print or complete online, this program allows you to learn and achieve your LinkedIn goals in your way and in your time - however best fits in with your schedule.
LINKEDIN™ FOR LEADERS FAQs
Below you will find the answers to other commonly asked questions. Please contact [email protected] for further information.
What is a 'digital reputation'?
According to the Office of the eSafety Commissioner: "Your digital reputation is the digital footprint created by all the things you say and do online, as well as what others post about you. Your digital reputation can affect your friendships, relationships and even your job prospects for the rest of your life, so it's very important that you are careful about the picture you paint of yourself online."
What is the LinkedIn™ for Leaders program?
LinkedIn™ for Leaders is the must-do program for every emerging and established leader who wants to climb the corporate ladder or protect their place at the top.
The program features everything you need to know to get ahead on LinkedIn, while also helping you avoid time wastage and risk.
The online course comprises 25 video lessons over three modules, designed to help you get clear, confident and competent on LinkedIn. Whether that's crafting the perfect post, optimising your profile, or building valuable relationships with your 'LinkedIn VIPs'.
In Get Clear, you’ll learn everything you need to know about LinkedIn, and understand how to make it work for you.
In Get Confident, you’ll learn from the masters, and then apply relevant learnings that optimise your presence.
In Get Competent, you’ll embed LinkedIn as part of your leadership toolkit, and - through consistency - access the opportunities you deserve.
Delivered in an accessible, easy to follow and on-demand format, each module features a series of practical lessons. Lessons include helpful videos and walkthroughs, supported by a program learning companion document, a range of proven frameworks and best practice checklists.
Please contact Roger Christie if you would value a live demo.
Who is the program designed for?
The LinkedIn™ for Leaders program is designed for established and emerging leaders who understand the value of a strong digital reputation.
They know people are already 'googling' them - and making decisions based on what they find.
And they know the right approach to LinkedIn has an enormous impact on their success today, and their future career prospects.
The program is specifically designed for:
- Organisations looking to scale LinkedIn best practices through their workforce, and access the resulting sales, recruitment and reputation benefits in a cost-effective way;
- Emerging leaders looking to fast-track their professional growth and stand out on LinkedIn; and
- Specialist advisers (Comms, Marketing, Sales or People & Culture) responsible for managing internal LinkedIn strategies tied to employee advocacy, executive eminence and sales.
What will I learn as a result of this program?
- Whether you're an emerging or established leader, you'll learn proven formulas and frameworks from LinkedIn Top Voice Roger Christie.
- Platform demonstrations and practical advice from working with thousands of leaders and their teams.
- Common mistakes to avoid, how the LinkedIn 'system' REALLY works, and how to make it work for you.
- How the masters use LinkedIn, and how you can apply their tried-and-tested methods to find your own voice online.
- How to configure your LinkedIn presence to take control of your reputation, and access the opportunities you deserve.
- How to optimise your LinkedIn profile and network to get seen the right way by the right people at the right time.
- How to craft the perfect LinkedIn posts, comments, connection requests and more.
- How LinkedIn can be a key driver for career progression, promotion and protection.
What topics do you cover?
MODULE 0: INTRODUCTION
0.1 Introduction & Program Goals
0.2 Your 'Digital Reputation' & Why LinkedIn
0.3 What You Need to Succeed
MODULE 1: GET CLEAR
1.0 Module Overview
1.1 Your Purpose for LinkedIn
1.2 Your LinkedIn Profile
1.3 Your LinkedIn Network
1.4 Your LinkedIn Intel
1.5 Your LinkedIn Activities
1.6 Your Profile Settings & Privacy
MODULE 2: GET CONFIDENT
2.0 Module Overview
2.1 How The Very Best Leaders Use LinkedIn
2.2 Optimising Your LinkedIn Profile
2.3 Optimising Your LinkedIn Network
2.4 Optimising Your LinkedIn Feed
2.5 Optimising Your LinkedIn Activities
2.6 Optimising Your Profile Settings & Privacy
MODULE 3: GET COMPETENT
3.0 Module Overview
3.1 Get on the Right Radars
3.2 The Perfect Connection Request
3.3 The Perfect Connection Response
3.4 The Perfect Post
3.5 The Perfect Comment
3.6 The Perfect Private Message
3.7 The Wrap
How much does it cost?
The LinkedIn™ for Leaders program is AUD $699 ex GST per participant.
But the real question is: "What is the program worth?"
It's worth considering: What is your next promotion worth? What is your next client worth? What is that investment worth? And how much is your own reputation worth?
When you consider these and the direct impact your LinkedIn presence has on them all, this program is well worth the investment.
All participants have lifetime access to program materials.
If you are looking to register your team or are interested in designing a tailored learning environment for your organisation, please contact Roger directly to discuss your options.
Group discounts apply when registering multiple participants - contact Roger for more details.
Why do you focus only on LinkedIn?
We work largely with leaders and other professionals. Their LinkedIn presence is often the very first result on search engines like Google, and therefore the most important asset they control to shape public perceptions.
Any professional who does not have a LinkedIn presence - or has a dormant/inactive profile - faces reputational risks that can impact their career prospects.
How is LinkedIn™ for Leaders different to other online courses?
Propel's Digital Reputation Academy understands the professional tension that exists between institutions and individuals today.
The LinkedIn™ for Leaders course materials are not designed to support individual egos or self interests, but to recognise the valuable opportunities both parties stand to gain through a strategic approach to online reputation management.
The lessons help leaders and professionals build their online profiles, access industry intelligence and key relationships, attract and retain talent, and better manage risk - for individuals and the organisations they work for.
Can my whole team do the LinkedIn for Leaders course?
Yes. The LinkedIn for Leaders course is not only scalable, accessible and affordable for your whole organisation, the learning experience can be tailored too to your training needs with masterclass options available in addition to the online materials.
Group discounts apply when registering multiple participants - contact Roger for more details.
Please contact Roger Christie directly to discuss your enterprise training needs further.
What happens if I still need help after the program has finished?
Once you're finished, if you have questions or topics you would like to explore further, you have the option to book a 1:1 online coaching session with Roger Christie.
If you require a more dedicated strategy session or masterclass for a wider team, simply email Roger at [email protected] with your requirements to discuss how the Propel team can help.
We encourage all graduates to sign up to the YOUR DIGITAL REPUTATION newsletter to keep up to date with upcoming free webinars, new programs, latest podcast episodes and plenty more to help keep you on track throughout your digital reputation journey.
WHAT OTHERS ARE SAYING
LINKEDIN™
FOR LEADERS
FAQs
What is a 'digital reputation'?
According to the Office of the eSafety Commissioner: "Your digital reputation is the digital footprint created by all the things you say and do online, as well as what others post about you. Your digital reputation can affect your friendships, relationships and even your job prospects for the rest of your life, so it's very important that you are careful about the picture you paint of yourself online."
What is the LinkedIn™ for Leaders program?
LinkedIn™ for Leaders is the must-do program for every emerging and established leader who wants to climb the corporate ladder or protect their place at the top.
The program features everything you need to know to get ahead on LinkedIn, while also helping you avoid time wastage and risk.
The online course comprises 25 video lessons over three modules, designed to help you get clear, confident and competent on LinkedIn. Whether that's crafting the perfect post, optimising your profile, or building valuable relationships with your 'LinkedIn VIPs'.
In Get Clear, you’ll learn everything you need to know about LinkedIn, and understand how to make it work for you.
In Get Confident, you’ll learn from the masters, and then apply relevant learnings that optimise your presence.
In Get Competent, you’ll embed LinkedIn as part of your leadership toolkit, and - through consistency - access the opportunities you deserve.
Delivered in an accessible, easy to follow and on-demand format, each module features a series of practical lessons. Lessons include helpful videos and walkthroughs, supporting by a range of proven frameworks and best practice checklists.
Please contact Roger Christie if you would value a live demo.
Who is the program designed for?
The LinkedIn™ for Leaders program is designed for established and emerging leaders who understand the value of a strong digital reputation.
They know people are already 'googling' them - and making decisions based on what they find.
And they know the right approach to LinkedIn has an enormous impact on their success today, and their future career prospects.
The program is specifically designed for:
- Organisations looking to scale LinkedIn best practices through their workforce, and access the resulting sales, recruitment and reputation benefits in a cost-effective way;
- Emerging leaders looking to fast-track their professional growth and stand out on LinkedIn; and
- Specialist advisers (Comms, Marketing, Sales or People & Culture) responsible for managing internal LinkedIn strategies tied to employee advocacy, executive eminence and sales.
What will I learn as a result of this program?
- Whether you're an emerging or established leader, you'll learn proven formulas and frameworks from LinkedIn Top Voice Roger Christie.
- Platform demonstrations and practical advice from working with thousands of leaders and their teams.
- Common mistakes to avoid, how the LinkedIn 'system' REALLY works, and how to make it work for you.
- How the masters use LinkedIn, and how you can apply their tried-and-tested methods to find your own voice online.
- How to configure your LinkedIn presence to take control of your reputation, and access the opportunities you deserve.
- How to optimise your LinkedIn profile and network to get seen the right way by the right people at the right time.
- How to craft the perfect LinkedIn posts, comments, connection requests and more.
- How LinkedIn can be a key driver for career progression, promotion and protection.
What topics do you cover?
MODULE 0: INTRODUCTION
0.1 Introduction & Program Goals
0.2 Your 'Digital Reputation' & Why LinkedIn
0.3 What You Need to Succeed
MODULE 1: GET CLEAR
1.0 Module Overview
1.1 Your Purpose for LinkedIn
1.2 Your LinkedIn Profile
1.3 Your LinkedIn Network
1.4 Your LinkedIn Intel
1.5 Your LinkedIn Activities
1.6 Your Profile Settings & Privacy
MODULE 2: GET CONFIDENT
2.0 Module Overview
2.1 How The Very Best Leaders Use LinkedIn
2.2 Optimising Your LinkedIn Profile
2.3 Optimising Your LinkedIn Network
2.4 Optimising Your LinkedIn Feed
2.5 Optimising Your LinkedIn Activities
2.6 Optimising Your Profile Settings & Privacy
MODULE 3: GET COMPETENT
3.0 Module Overview
3.1 Get on the Right Radars
3.2 The Perfect Connection Request
3.3 The Perfect Connection Response
3.4 The Perfect Post
3.5 The Perfect Comment
3.6 The Perfect Private Message
3.7 The Wrap
How much does it cost?
The LinkedIn™ for Leaders program is AUD $699 ex GST per participant.
But the real question is: "What is the program worth?"
It's worth considering: What is your next promotion worth? What is your next client worth? What is that investment worth? And how much is your own reputation worth?
When you consider these and the direct impact your LinkedIn presence has on them all, this program is well worth the investment.
All participants have access to program materials for 365 days.
If you are looking to register your team or are interested in designing a tailored learning environment for your organisation, please contact Roger directly to discuss your options.
Group discounts apply when registering multiple participants - contact Roger for more details.
Why do you focus only on LinkedIn?
I work largely with leaders and other professionals. Their LinkedIn presence is often the very first result on search engines like Google, and therefore the most important asset they control to shape public perceptions.
Any professional who does not have a LinkedIn presence - or has a dormant/inactive profile - faces reputational risks that can impact their career prospects.
How is LinkedIn™ for Leaders different to other online courses?
Propel's Digital Reputation Academy understands the professional tension that exists between institutions and individuals today.
The LinkedIn™ for Leaders course materials are not designed to support individual egos or self interests, but to recognise the valuable opportunities both parties stand to gain through a strategic approach to online reputation management.
The lessons help leaders and professionals build their online profiles, access industry intelligence and key relationships, attract and retain talent, and better manage risk - for individuals and the organisations they work for.
Can my whole team do the LinkedIn for Leaders course?
Yes. The LinkedIn for Leaders course is not only scalable, accessible and affordable for your whole organisation, the learning experience can be tailored too to your training needs with masterclass options available in addition to the online materials.
Group discounts apply when registering multiple participants - contact Roger for more details.
Please contact Roger Christie directly to discuss your enterprise training needs further.
How do the 30-mins calls with Roger Christie work?
A 30-mins call with Roger Christie, Propel MD is a great option for those looking to:
- Check in with questions throughout the program and apply learnings to critical real-time situations; or
- Overcome any roadblocks which may be slowing down your progress. For example, if you're getting stuck on an activity, working this through together over the phone will save you time and get you back on the fast track towards success;
You have the option to book a once off session or bundle these together as a cost effective option if you'd prefer to work through the online program with a mix of 1:1 input throughout for a more personalised experience.
Once you've purchased this offering, you will be directed to a Calendly page where you can find an available time to chat to Roge that suits you and simply lock it in. Easy as that!
What happens if I still need help after the program has finished?
Once you're finished, if you have questions or topics you would like to explore further, you have the option to book a 1:1 online coaching session with Roger Christie.
If you require a more dedicated strategy session or masterclass for a wider team, simply email Roger at [email protected] with your requirements to discuss how the Propel team can help.
We encourage all graduates to sign up to the YOUR DIGITAL REPUTATION newsletter to keep up to date with upcoming free webinars, new programs, latest podcast episodes and plenty more to help keep you on track throughout your digital reputation journey.
LINKEDIN™ FOR LEADERS
HAVE A QUESTION?
Get in touch with our team at [email protected] or connect with Roger Christie via LinkedIn.
CONNECT ON LINKEDIN